However, if your customers are world travelers, then maybe a podcast about travel is a better theme. For others, especially in unique industries and niches, you’ll need to get creative about your topic.įor example, if you sell sunglasses, you might not be able to start a podcast exclusively about sunglasses. Each episode should be relevant to that premise.
Learning how to start a podcast begins with identifying the premise or theme. Learn more: How to Start a Blog You Can Grow Into a Business Getting started with your own podcast
They’re free to create and free to listen to. Whether you’re looking to start a podcast to promote your business or to monetize with ads, Midroll found that 61% of listeners purchased a product or service after hearing it advertised on a podcast. Because of this level of engagement, people even listen more closely to the ads. This is your opportunity to form a more personal relationship with your audience. They’re hearing you talking to them, one on one. Imagine being in your target listener’s ears for 30 minutes or more. Unlike radio, podcasts are on-demand, which means your audience can listen to what they want, when they want.Ĭompared to other content platforms, podcasts allow you to create an intimate connection with your audience. They can listen on their smartphones, desktop computers, or tablets. Your listeners don’t need a radio or to be sitting in their car to listen. People can listen to podcasts on the go, in the car, at the gym, and even at work.Īnother reason podcasts are easy to consume is that they can be listened to on any device. Podcasts are a popular content platform because they’re easy to consume. Why podcasting works as a content platform Being seen as an authority can help influence potential customers to purchase your products. It helps build your audience and also makes it easier to sell your product or service since you're the credible source. Lastly, starting a podcast allows you to position yourself as an authority on your topic. However, Edison’s 2019 data shows that podcast listeners skewed slightly more male and a bit older (35–54 years old) in recent years. In 2015, podcasts had a balanced demographic, with listeners being equally male and female adults between the ages of 18 and 44. People who are interested in your topic can seek you out.
This means your podcast content will be highly targeted.
On Apple Podcasts, there are dozens of categories and subcategories where listeners actively seek new content. In 2019, US weekly podcast listeners averaged seven podcasts each week. According to the 2019 Edison Research Podcast Consumer Report, 51% of Americans aged 12+ have listened to a podcast, with 32% having listened in the past month, and 22% in the past week. The audience for podcasting significantly grew after 2018. Learn more: Find out how to build a website to promote your podcast and sell online.